When designing a website, you will find a lot of tips, tricks and how-to articles, resources and information that may be similar and helpful for the conventional and practical parts of your site. With that said, there are a few ways to go above and beyond, if you are feeling particularly daring.
- Moving Parts and Motion; using motion on your site creates not only an enticing experience but an interactive one as well. It does require a level of expertise, or help from someone who has it, but can take a website or web page from good to great. Ensure that you are aware that less is more when it comes to these type of elements; there is a fine line between interactive and dynamic and busy and overwhelming.
- Videos; embedding videos that are relevant can be a great way to add information that goes beyond just lengthy text content. It can also be a great way to add humour, or a pop of entertainment.
- Mobile Capabilities; This is becoming less of a bonus feature and more of a necessity as many users actually use their phone to browse the web less than their computers or laptops. Tablets, phones and other devices require different configurations and considerations such as screen size, colours, modified layout and content.
- Chat and communication features; depending on the nature of your website and web content, having a way to interact with clients right on your site is a great way to get in touch quickly and effectively. This allows direct access to those who use your website and can help with retention, interaction, sales and engagement.
There are many ways to challenge yourself and/ or your team when designing a website. In doing so, you are able to create content and a layout or website that is exciting and unique and will leave a memorable impression on users.