There are devices of all shapes and sizes in existence today. From palm size Blackberry to gigantic desktop monitors and everything in between, screen sizes differ immensely. This has created some unique challenges for web designers. Each page essentially has to be recreated and modified to fit each of these screens. Well, that was the way, but that is becoming a method of the past as it is becoming increasingly difficult for designers, professionals and those in charge of web creation to keep up with the varying screen sizes, resolutions and requirements.
In order to address this issue, designers are turning to responsive web design. This is an approach that involves the web design and development being a result of or in response to a given user’s behaviour based on their screen size, and other considerations.
This extremely intelligent method combines complex yet flexible grids and layouts as well as images and advanced CSS designs. The integration is at such a high and complex level that the website will adapt if you switch from your laptop to your phone. This means it would be the EXACT same website across different devices, whereas you may notice some mobile sites differ from their desktop version, which is largely in part due to the different requirements to fit the site to your phone screen.
There are evidently many potential issues or hurdles with this web design, including the actual page’s responsiveness as it needs to be configured in such a way that it does not operate beyond what an iPad, tablet or phone are capable of. Those who post ads on sites may also be impacted as it will require perhaps a more simplistic style to ensure the appropriate visibility of things such as text or smaller images. Once bugs are worked out, this type of design could be a great alternative.