SEO is a term that you may likely be familiar with, especially if you work regularly with or have ever designed a website. If you are unfamiliar with what it actually is or means, SEO stands for Search Engine Optimization and is defined as a process that directly impacts the online visibility of a web page or of an entire website through unpaid or organic search result presence. In theory, the closer to the top of the google or search results that your page is, the more likely it is to be clicked or viewed. The same correlation exists between the amount (i.e. frequency) that your web page or site appears in the results list. This is a simple overview as SEO has several complexities and layers. For example, you can create an SEO strategy whereby you target web results, image searches, video searches, etc.
SEO strategies and methodology is calculated based on the algorithms so to be able to determine what it is people are searching for and therefore how to be part of these searches. SEO is an all encompassing term that includes the analysis of these algorithms from a technological standpoint, but also the requirement to modify, update and optimize your content and key words so to appeal to the searches that people are doing. Coding is also required to ensure complimentary cohesion between your site and the search results on various search engines.
Mobile searches have now become a crucial consideration for those individuals and organizations who are leveraging the power of SEO and SEO strategies. Mobile searches have now exceeded desktop searches and therefore have rightfully caught the attention of those in charge of digital and SEO strategies.
In simple terms, SEO helps make sure that you are visible to your target demographic(s) on search engines.